LA County Fair Hits The Road with 2018 Theme “GET YOUR KICKS,” Celebrating Iconic Mother Road Route 66

Get hip to this timely tip: the LA County Fair is taking visitors on a nostalgic road trip of iconic highway attractions, neon signs, Wigwam motels and all the kitsch that makes up the vanishing American roadside. Announcing the 2018 theme: Get Your Kicks…at the LA County Fair. The Fair runs Aug. 31 through Sept. 23.

Grab the kids, grab the sweetheart and prepare to meander down the Main Street of America – Route 66. It winds from Chicago to LA and right to the gates of Southern California’s historic LA County Fair. Uniquely situated just off Route 66, the LA County Fair draws the majority of its guests from the iconic highway corridor, from San Bernardino to Santa Monica.

And if the theme doesn’t get your wheels rollin’, the new value menu will. The Route 66 menu will feature $6.60 meals and classic Fair/Route 66 food items at each concession stand as the Fair drives guests to value.

“Our Route 66 theme speaks to the heartfelt love of America we all share and reflects the return to our roots that our guests are seeking,” said Miguel A. Santana, President & CEO of Fairplex. “This year’s fair will deliver on those promises, offering all the necessities for a fun family outing or date night at a terrific value.”

Each Fair exhibit will feature a Route 66 theme.

Guests will take a walking trip from Chicago to Santa Monica at the Mother Road attraction. Replicating the most iconic sites from the 2,448-mile trek, this mini road trip atop the Fair’s Hillside takes guests through Missouri, Oklahoma, Texas and Arizona, stopping at famous mile markers like the world’s largest rocking chair and the Cadillac Ranch. It wouldn’t be Route 66 if there wasn’t a Wigwam Motel, straight from Arizona. A visit to La Verne, California, takes visitors to the historic Mt. Baldy Drive-In where they can enjoy a vintage movie while snacking on popcorn and old-fashioned candy from the snack bar. The trip ends at a replica of the Santa Monica pier, complete with seaside snack shacks and aerial entertainment.

“The LA County Fair is turning back the clock to a time when America's roads brought people together from across our nation, unifying us as we explored the delightful surprises nestled in communities across this land,” Santana said.

The Fair will also take a look at the Green Book, the travel guide used by people of color, published from the 1930s to the 1960s that offered information on safe places to eat, rest and sleep while roadtripping on Route 66.

In the spirit of the United States as the land of opportunity and Route 66 as the emblem of that ideal, the Millard Sheets Art Center will present interpretations of the Mother Road in 15 immersive installations from artists that span the spectrum of age, gender, ethnicity, and experience – Alt 66. Through each installation, witness and engage in the most iconic road trip for travelers around the world that will entertain, educate and inform the beliefs of how Route 66 impacted the identity of America in the 20th century and beyond. Alt 66 features unique art environments inspired by the culture, landmarks and roadside attractions of Route 66. Artists, designers and creatives were invited to create installations throughout the center’s galleries that will inspire visitors to move from one space to another snapping and building new memories along the way.

The Flower & Garden Pavilion will feature the flora and fauna of the American Southwest.

Don’t miss the End of Summer Concert Series:

Fair favorites returning include the carnival, operated by Ray Cammack Shows; farm animals; food; shopping and more. This is one road trip worth the drive. All attractions, with the exception of the Carnival and reserved seats to concerts, are included with the price of admission.

Regular admission will not increase for 2018: weekday admission is $14 for adults (ages 13+), $8 for children (ages 6-12) and $10 for seniors (ages 60+); weekend admission is $20 for adults, $12 for children and $15 for seniors. Children ages 5 and younger are always free. Special discounts are also available – check the website.

Thank you to our 2018 sponsors: Mattress Firm; Chevrolet; Coca-Cola; Dasani; Lucas Oil; Budweiser; Bud Light; Montejo; Shock Top; AT&T; Cal Spas; Hotel Life; Albertsons; Vons; U.S. Army; King Taco; and Jerome’s Furniture.

Find out more information at lacountyfair.com.

Media Contacts:
Renee Hernandez
hernandez@fairplex.com
(909) 865-4261

Communications & Public Relations Department
1101 W. McKinley Ave., Pomona, CA 91768 | (909) 865-4261 | www.fairplex.com