LA County Fair’s Unique Partnership Opportunity

Set in the grass fields, tented and center of the LA County Fair, in collaboration with The Spartan Race and 24 Hour Fitness, Fitness Fair’s opening weekend introduction will be a hub for all things fitness. Fair guests of all ages will enjoy an obstacle challenge, fun run/walk, boot camp, complimentary yoga, spin and POP Pilates classes, fitness and health vendors, healthy food choices and more.

Event Dates & Times

  • Friday, August 30: Noon - 7:00pm
  • Saturday, August 30 - Sept 2: - Noon - 7:00pm

Presenting Sponsor of Fitness Fair - $20,000
Benefits include:

  • Two (2), 10’L x 10’W locations for onsite experiential activation during Fitness Fair
  • One-on-one interaction with LA County Fair guests with buying power. In 2018, opening weekend drew 237,000 Fair guests in the first four days
  • High Profile Presenting Sponsor signage displayed on Fitness Fair’s “Let’s Get Physical Stage”
  • Logo inclusion on “Let’s Get Physical” Step and Repeat Photo Opportunity
  • Inclusion in all paid and grassroots marketing efforts promoting Fitness Fair
  • Presenting Sponsor recognition of the Fitness Fair in any radio coverage for the event
  • Recognition as a Presenting Sponsor on all collateral materials promoting Fitness Fair
  • Presenting sponsor inclusion in LA County Fair’s group sales brochure mailed to Activity/HR Directors of 38,000+ regional businesses
  • Logo inclusion with link and static display ad on LACountyFair.com/Fitness Fair (LACountyFair.com saw 9,560,000 page views from June 2018-September 2018)
  • Inclusion in eblasts specifically promoting Fitness Fair (sent to over 155,000 email addresses prior to opening weekend. Number and dates of eblasts to be determined
  • Logo inclusion in digital banner campaign promoting the Fitness Fair (run dates TBD)
  • Social media pre-push and day-of activation including presenting sponsor contest integration
  • Opportunity to provide collateral distributed through street team at events throughout the summer (coupons, flyers, etc.)
  • Inclusion in the Fair’s Daily Fun Guide and Daily PA Announcements the weekend of the Fitness Fair
  • Inclusion in all on-site signage announcing and promoting Fitness Fair
  • Opportunity to award prizes, coupons, etc. from the event’s “Let’s Get Physical Stage” twice each day
  • Inclusion in the Fair’s Daily Fun Guide and Daily PA Announcements the weekend of Fitness Fair
  • Opportunity to provide electronic press release on company letterhead for inclusion in the Fair online newsroom
  • Inclusion in Fair press release showcasing sponsors
  • Ad in LA County Fair’s Passport to Savings Book (33,500 sold in 2018)
  • Logo inclusion in any third-party fitness promotion materials, such as in-gym collateral for 24 Hour Fitness
  • Fifty (50) tickets to the LA County Fair for use in pre-Fair contests and giveaways
  • Mutually agreed upon number of tickets for staff working event
  • Pre- or Post-Fair Exposure: One month rotation on Fairplex’s digital freeway sign located on the 10 Freeway at Fairplex Drive, near the junction of the 57, 71 and 210 Freeways. Visible by 2 million commuters per week

“Let’s Get Physical Stage” Sponsor - $5,000
Benefits include:

  • High Profile Signage recognizing sponsor as presenting sponsor of the “Let’s Get Physical Stage”
  • One (1), 10’L x 10’W location for onsite experiential activation
  • One-on-one interaction with LA County Fair guests with buying power. In 2018, opening weekend drew 237,000 Fair guests in the first four days
  • Recognition as presenting sponsor of the “Let’s Get Physical Stage” on all collateral materials promoting Fitness Fair
  • Logo inclusion on “Let’s Get Physical” Step and Repeat Photo Opportunity
  • Logo inclusion with link and static display ad on LACountyFair.com/Fitness Fair (LACountyFair.com saw 9,560,000 page views from June 2018-September 2018)
  • Logo inclusion in eblasts specifically promoting Fitness Fair (sent to over 155,000 email addresses prior to opening weekend. Number and dates of eblasts to be determined
  • Logo inclusion in eblasts specifically promoting Fitness Fair (sent to over 155,000 email addresses prior to opening weekend. Number and dates of eblasts to be determined
  • Social media pre-push and day-of activation including opportunity for contest integration
  • Opportunity to provide collateral distributed through street team at events throughout the summer (coupons, flyers, etc.)
  • Inclusion in the Fair’s Daily Fun Guide and Daily PA Announcements the weekend of Fitness Fair
  • Inclusion in all on-site signage announcing and promoting Fitness Fair
  • Opportunity to award prizes, coupons, etc. from the event’s “Let’s Get Physical Stage” once each day
  • Opportunity to provide electronic press release on company letterhead for inclusion in the Fair online newsroom
  • Twenty (20) tickets to the LA County Fair for use in pre-Fair contests and giveaways
  • Mutually agreed upon number of tickets for staff working event
  • Pre- or Post-Fair Exposure: One week rotation on Fairplex’s digital freeway sign located on the 10 Freeway at Fairplex Drive, near the junction of the 57, 71 and 210 Freeways. Visible by 2 million commuters per week.

Exhibiting Health & Fitness Partner - $1,500
Benefits include

  • One (1), 10’L x 10’W location for onsite experiential activation
  • Space includes canopy tent and standard electricity
  • Banner Ad on Fitness Fair page of LA County Fair website
  • Logo inclusion with link on LACountyFair.com/Fitness Fair (LACountyFair.com saw 9,560,000 page views from June 2018-September 2018)
  • Logo inclusion on “Let’s Get Physical” Step and Repeat Photo Opportunity
  • Mutually agreed upon number of tickets for staff working event

The information listed is a conceptual outline for further discussion, and does not constitute an agreement.
Please contact Melissa DeMonaco-Harrington at 909.865.4042 or demonaco@fairplex.com for more information.



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