Let's Get Physical

LA County Fair's Unique Opening Weekend Event


Set in the grass fields, tented and center of the LA County Fair, in collaboration with The Spartan Race, 24 Hour Fitness, US Strongman, and Ontario Fury, Fitness Fair’s presented by Walmart opening weekend introduction will be a hub for all things fitness. Fair guests of all ages will enjoy an obstacle challenge, fun run/walk, boot camp, complimentary Group-X classes, health and wellness vendors, strength competitions, soccer clinics, healthy food options and more.

Event Dates, Times and Location:

  • Friday, Aug 30, Noon – 7:00pm
  • Saturday – Monday, Aug 31-Sept 2, 10:00am – 7:00pm
  • LA County Fair Fields, just south of the Farm Road



The Spartan Race Short Course


Do you have what it takes to take on and finish The Spartan Race Short Course? This 6,000 square foot challenge is perfect for the just starting out, or the physically fit looking to step up their game. Click here to purchase your combo LA County Fair/Spartan Race obstacle course challenge ticket in advance.

Purchase Spartan Ticket Combo




24 Hour Fitness

Zumba at the LA County Fair 2019


Try some of 24 Hour Fitness’ most popular classes, such as Zumba®, BodyPump®, POP Pilates and more, with certified GX24® instructors to motivate and guide you. Stay tuned for the schedule offered at the Fair daily! Plus, look for membership and personal training specials offered to Fair guests.

Click the link below for Group Exercise Demos (subject to change)
Group Exercise Schedule




US Strongman


Friday August 30th - Novice Men and Women
Checkin for Athletes 10:30am
Log Press for Reps 12:00pm
Husafel Carry for Maximum Distance 1:00pm
Deadlift for Reps 1:00pm
Farmer's Walk 3:00pm
Keg Load Over Bar for Reps 4:00pm
Awards 5:00pm


Saturday August 31st - Open Women
Checkin for Athletes 9:00am
Overhead Press Medley 10:30am
Silver Dollar Deadlift 11:30am
Seated Arm over Arm Pull 12:30pm
Farmer's Walk 1:30pm
Keg Carry Medley 2:30pm
Awards 3:30pm


Sunday September 1st - Open Men
Checkin for Athletes 8:30am
Overhead Press Medley 10:00am
Silver Dollar Deadlift 11:30am
Arm over Arm Pull 1:00pm
Michelob Ultra Semi-Truck Pull 2:30pm
Car Walk 4:00pm
Awards 5:30pm


Ever wanted to see what it takes to be America’s strongest man or woman? US Strongman, in affiliation with Empire Barbell, will be hosting their regional competition at Fitness Fair. Men and women divisions will be featured as competitors earn their way towards the coveted Arnold Classic.



Ontario Fury


Indoor professional soccer team Ontario Fury will be offering free soccer clinics to Fitness Fair guests, as well as hosting a variety of team and 3v3 competitions. As a bonus, Fitness Fair guests will have the opportunity to meet some of the Ontario Fury players!!

Fitness Fair will feature a variety of health and wellness exhibitors providing sampling and demonstrations, including Pedialyte, Califia Farms, US Navy and It Works…to name a few.

Healthy and unique food options will be available for purchase at Fitness Fair.

Looking for sponsorship opportunities?

Fitness Fair is offering several unique and varied sponsorship levels for your brand’s consideration.

Co-Presenting Sponsor of Fitness Fair - $20,000
Benefits include:

  • Two (2) 10’L x 10’W locations for onsite experiential activation during Fitness Fair
  • One-on-one interaction with LA County Fair guests with buying power. In 2018, opening weekend drew 237,000 Fair guests in the first four days
  • High Profile Presenting Sponsor signage displayed on Fitness Fair’s “Let’s Get Physical Stage”
  • Logo inclusion on “Let’s Get Physical” Step and Repeat Photo Opportunity
  • Inclusion in all paid and grassroots marketing efforts promoting Fitness Fair
  • Presenting Sponsor recognition of the Fitness Fair in any radio coverage for the event
  • Recognition as a Presenting Sponsor on all collateral materials promoting Fitness Fair
  • Presenting sponsor inclusion in LA County Fair’s group sales brochure mailed to 38,000+ regional businesses
  • Logo inclusion with link and static display ad on LACountyFair.com/Fitness Fair (LACountyFair.com saw 9,560,000 page views from June 2018-September 2018)
  • Inclusion in e-blasts specifically promoting Fitness Fair (sent to over 400,000 email addresses) prior to opening weekend. Number and dates of e-blasts to be determined
  • Logo inclusion in digital banner campaign promoting the Fitness Fair (run dates TBD)
  • Social media pre-push and day-of activation including presenting sponsor contest integration
  • Opportunity to provide collateral distributed through street team at events throughout the summer (coupons, postcards, etc.)
  • Inclusion in the Fair’s Daily Fun Guide and Daily PA Announcements the weekend of the Fitness Fair
  • Inclusion in all on-site signage announcing and promoting Fitness Fair
  • Opportunity to award prizes, coupons, etc. from the event’s “Let’s Get Physical Stage” twice each day
  • Opportunity to provide electronic press release on company letterhead for inclusion in the Fair online newsroom
  • Inclusion in Fair press release showcasing sponsors
  • Logo inclusion in any third-party fitness promotion materials, such as in-gym collateral for 24 Hour Fitness
  • Fifty (50) tickets to the LA County Fair for use in pre-Fair contests and giveaways
  • Mutually agreed upon number of tickets for staff working event
  • Pre- or Post-Fair Exposure: One month rotation on Fairplex’s digital freeway sign located on the 10 Freeway at Fairplex Drive, near the junction of the 57, 71 and 210 Freeways. Visible by 2 million commuters per week

“Let’s Get Physical Stage” Sponsor - $5,000
Benefits include:

  • High Profile Signage recognizing sponsor as presenting sponsor of the “Let’s Get Physical Stage”
  • One (1) 10’L x 10’W location for onsite experiential activation
  • One-on-one interaction with LA County Fair guests with buying power. In 2018, opening weekend drew 237,000 Fair guests in the first four days
  • Recognition as presenting sponsor of the “Let’s Get Physical Stage” on all collateral materials promoting Fitness Fair
  • Logo inclusion on “Let’s Get Physical” Step and Repeat Photo Opportunity
  • Logo inclusion with link and static display ad on LACountyFair.com/Fitness Fair (LACountyFair.com saw 9,560,000 page views from June 2018-September 2018)
  • Logo inclusion in e-blasts specifically promoting Fitness Fair (sent to over 400,000 email addresses) prior to opening weekend. Number and dates of e-blasts to be determined
  • Logo inclusion in digital banner campaign promoting the Fitness Fair (run dates TBD)
  • Social media pre-push and day-of activation including opportunity for contest integration
  • Opportunity to provide collateral distributed through street team at events throughout the summer (coupons, postcards, etc.)
  • Inclusion in the Fair’s Daily Fun Guide and Daily PA Announcements the weekend of Fitness Fair
  • Inclusion in all on-site signage announcing and promoting Fitness Fair
  • Opportunity to award prizes, coupons, etc. from the event’s “Let’s Get Physical Stage” once daily
  • Opportunity to provide electronic press release on company letterhead for inclusion in the Fair online newsroom
  • Twenty (20) tickets to the LA County Fair for use in pre-Fair contests and giveaways
  • Mutually agreed upon number of tickets for staff working event
  • Pre- or Post-Fair Exposure: One week rotation on Fairplex’s digital freeway sign located on the 10 Freeway at Fairplex Drive, near the junction of the 57, 71 and 210 Freeways. Visible by 2 million commuters per week.

Exhibiting Health & Fitness Partner - $1,500
Benefits include:

  • One (1) 10’L x 10’W location for onsite experiential activation
  • Space includes canopy tent and standard electricity
  • Banner Ad on Fitness Fair page of LA County Fair website
  • Logo inclusion with link on LACountyFair.com/Fitness Fair (LACountyFair.com saw 9,560,000 page views from June 2018-September 2018)
  • Mutually agreed upon number of tickets for staff working event

The above is a conceptual outline for further discussion, and does not constitute an agreement. Please contact Melissa DeMonaco-Harrington at 909.865.4042 or demonaco@fairplex.com for more information.