Let's Get Physical

LA County Fair's Unique Opening Weekend Event


Set in the grass fields, tented and center of the LA County Fair, in collaboration with The Spartan Race, 24 Hour Fitness, US Strongman, 100 Mile Club and Ontario Fury, Fitness Fair’s presented by Walmart opening weekend introduction will be a hub for all things fitness. Fair guests of all ages will enjoy an obstacle challenge, fun run/walk, boot camp, complimentary Group-X classes, health and wellness vendors, strength competitions, soccer clinics, healthy food options and more.

Event Dates, Times and Location:

  • Friday, Aug 30, Noon – 7:00pm
  • Saturday – Monday, Aug 31-Sept 2, 10:00am – 7:00pm
  • LA County Fair Fields, just south of the Farm Road
  • 100 Mile Club Fun Run begins at 8:30am Saturday August, 31.



The Spartan Race Short Course


For the first time, the Spartan Expo Series is coming to the LA County Fair. Whether new to Spartan or a seasoned competitor, all participants will have fun speeding through the Spartan Short Course. This action-packed indoor event features eight back-to-back obstacles sure to test your agility. Climb over walls, swing through the monkey bars, and sprint to the finish.

Sign up to run on the Short Course and you could win big: a $500 prize will be awarded to the fastest male and female times of the weekend.

Purchase Spartan Ticket Combo




24 Hour Fitness

Zumba at the LA County Fair 2019


Try some of 24 Hour Fitness’ most popular classes, such as Zumba®, BodyPump®, POP Pilates and more, with certified GX24® instructors to motivate and guide you. Stay tuned for the schedule offered at the Fair daily! Plus, look for membership and personal training specials offered to Fair guests.


Members Only
Admission Ticket Purchase
 

Group Exercise Schedule 




100 Mile Club® Fun Run


Runners are invited to participate in the 100 Mile Club Fun Run! Each participant who finishes the race receives a coupon for a free ride on the Le Grande Wheel. All 100 Mile Club® participants will receive an official credit slip for miles completed.

More Info on 100 Mile Club




US Strongman


Ever wanted to see what it takes to be America’s strongest man or woman? US Strongman, in affiliation with Empire Barbell, will be hosting their regional competition at Fitness Fair. Men and women divisions will be featured as competitors earn their way towards the coveted Arnold Classic.



Ontario Fury


Indoor professional soccer team Ontario Fury will be offering free soccer clinics to Fitness Fair guests, as well as hosting a variety of team and 3v3 competitions. As a bonus, Fitness Fair guests will have the opportunity to meet some of the Ontario Fury players!!




Kinetik Performance Daily Boot Camps

Beginners Boot Camp:
New and fresh to working out or need something light to break up your day? Start here with easy to do exercises and stretches that will have your body feeling rejuvenated and ready for a fair day.

Family Fitness Fun:
Fitness should be FUN and what better way than to play like a kid? Mom and Dad you'll get a good sweat; kiddos will have fun playing in the games! Join us for some family fitness fun!

View Boot Camp Schedule



Fitness Fair will feature a variety of health and wellness exhibitors providing sampling and demonstrations, including Pedialyte, Califia Farms, US Navy and It Works…to name a few.

Healthy and unique food options will be available for purchase at Fitness Fair.

Looking for sponsorship opportunities?

Fitness Fair is offering several unique and varied sponsorship levels for your brand’s consideration.

Co-Presenting Sponsor of Fitness Fair - $20,000
Benefits include:

  • Two (2) 10’L x 10’W locations for onsite experiential activation during Fitness Fair
  • One-on-one interaction with LA County Fair guests with buying power. In 2018, opening weekend drew 237,000 Fair guests in the first four days
  • High Profile Presenting Sponsor signage displayed on Fitness Fair’s “Let’s Get Physical Stage”
  • Logo inclusion on “Let’s Get Physical” Step and Repeat Photo Opportunity
  • Inclusion in all paid and grassroots marketing efforts promoting Fitness Fair
  • Presenting Sponsor recognition of the Fitness Fair in any radio coverage for the event
  • Recognition as a Presenting Sponsor on all collateral materials promoting Fitness Fair
  • Presenting sponsor inclusion in LA County Fair’s group sales brochure mailed to 38,000+ regional businesses
  • Logo inclusion with link and static display ad on LACountyFair.com/Fitness Fair (LACountyFair.com saw 9,560,000 page views from June 2018-September 2018)
  • Inclusion in e-blasts specifically promoting Fitness Fair (sent to over 400,000 email addresses) prior to opening weekend. Number and dates of e-blasts to be determined
  • Logo inclusion in digital banner campaign promoting the Fitness Fair (run dates TBD)
  • Social media pre-push and day-of activation including presenting sponsor contest integration
  • Opportunity to provide collateral distributed through street team at events throughout the summer (coupons, postcards, etc.)
  • Inclusion in the Fair’s Daily Fun Guide and Daily PA Announcements the weekend of the Fitness Fair
  • Inclusion in all on-site signage announcing and promoting Fitness Fair
  • Opportunity to award prizes, coupons, etc. from the event’s “Let’s Get Physical Stage” twice each day
  • Opportunity to provide electronic press release on company letterhead for inclusion in the Fair online newsroom
  • Inclusion in Fair press release showcasing sponsors
  • Logo inclusion in any third-party fitness promotion materials, such as in-gym collateral for 24 Hour Fitness
  • Fifty (50) tickets to the LA County Fair for use in pre-Fair contests and giveaways
  • Mutually agreed upon number of tickets for staff working event
  • Pre- or Post-Fair Exposure: One month rotation on Fairplex’s digital freeway sign located on the 10 Freeway at Fairplex Drive, near the junction of the 57, 71 and 210 Freeways. Visible by 2 million commuters per week

“Let’s Get Physical Stage” Sponsor - $5,000
Benefits include:

  • High Profile Signage recognizing sponsor as presenting sponsor of the “Let’s Get Physical Stage”
  • One (1) 10’L x 10’W location for onsite experiential activation
  • One-on-one interaction with LA County Fair guests with buying power. In 2018, opening weekend drew 237,000 Fair guests in the first four days
  • Recognition as presenting sponsor of the “Let’s Get Physical Stage” on all collateral materials promoting Fitness Fair
  • Logo inclusion on “Let’s Get Physical” Step and Repeat Photo Opportunity
  • Logo inclusion with link and static display ad on LACountyFair.com/Fitness Fair (LACountyFair.com saw 9,560,000 page views from June 2018-September 2018)
  • Logo inclusion in e-blasts specifically promoting Fitness Fair (sent to over 400,000 email addresses) prior to opening weekend. Number and dates of e-blasts to be determined
  • Logo inclusion in digital banner campaign promoting the Fitness Fair (run dates TBD)
  • Social media pre-push and day-of activation including opportunity for contest integration
  • Opportunity to provide collateral distributed through street team at events throughout the summer (coupons, postcards, etc.)
  • Inclusion in the Fair’s Daily Fun Guide and Daily PA Announcements the weekend of Fitness Fair
  • Inclusion in all on-site signage announcing and promoting Fitness Fair
  • Opportunity to award prizes, coupons, etc. from the event’s “Let’s Get Physical Stage” once daily
  • Opportunity to provide electronic press release on company letterhead for inclusion in the Fair online newsroom
  • Twenty (20) tickets to the LA County Fair for use in pre-Fair contests and giveaways
  • Mutually agreed upon number of tickets for staff working event
  • Pre- or Post-Fair Exposure: One week rotation on Fairplex’s digital freeway sign located on the 10 Freeway at Fairplex Drive, near the junction of the 57, 71 and 210 Freeways. Visible by 2 million commuters per week.

Exhibiting Health & Fitness Partner - $1,500
Benefits include:

  • One (1) 10’L x 10’W location for onsite experiential activation
  • Space includes canopy tent and standard electricity
  • Banner Ad on Fitness Fair page of LA County Fair website
  • Logo inclusion with link on LACountyFair.com/Fitness Fair (LACountyFair.com saw 9,560,000 page views from June 2018-September 2018)
  • Mutually agreed upon number of tickets for staff working event

The above is a conceptual outline for further discussion, and does not constitute an agreement. Please contact Melissa DeMonaco-Harrington at 909.865.4042 or demonaco@fairplex.com for more information.

Fitness Fair Sponsors

Walmart is a proud sponsor of Fitness Fair at the LA County Fair
Cigna is a proud sponsor of Fitness Fair at the LA County Fair
24 Hour Fitness is a proud sponsor of Fitness Fair at the LA County Fair
Big 5 is a proud sponsor of Fitness Fair at the LA County Fair
Ontario Fury is a proud sponsor of Fitness Fair at the LA County Fair
Solera is a proud sponsor of Fitness Fair at the LA County Fair
Spartan Race is a proud sponsor of Fitness Fair at the LA County Fair
US Strongman is a proud sponsor of Fitness Fair at the LA County Fair
Empire Barbell is a proud sponsor of Fitness Fair at the LA County Fair
100 Mile Club is a proud sponsor of Fitness Fair at the LA County Fair